Crafting a graphic identity for a new business concept that combines a laundromat and bar that speaks to the college-aged audience of the Mount Vernon neighborhood of Baltimore.*
A sleek, upscale identity with a punch of fun. The versatile Kabel typeface conveys friendliness and modernity while the bright orange infuses energy and creativity. The brand mark’s bottle capicon can be pulled out and used on its own to represent the business identity.
*Created as a class assignment.